EXPLOSIVE GROWTH! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company delivers a broad selection of home services, from housekeeping to elderly care, and has established a client network exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is estimated at approximately 15 billion dollars, with the housekeeping industry growing at an annual rate of 15%, and the childcare industry expanding to a USD 3 billion scale. In this competitive market, Ayasan capitalizes on Japanese expertise and a unique talent development system to capture a larger market segment.

“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a notable career at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has grown to employ over 50,000 specialized staff members.



Ayasan’s meteoric rise is supported by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has established itself in PRT Jakarta enterprise solutions, with over a thousand customers including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from diplomatic missions and startup companies such as FlashExpress and Gowabi has been growing steadily.



“I am confident that even in the age of AI, the role of everyday support solutions will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is creating an artificial intelligence integration. Furthermore, Ayasan is planning cross-border service expansions, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is in discussions about collaborations with potential partners for its future expansion. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Incorporated: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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